Remember, Leadership Network is the organization that helped infect the church with the twin blights of Seeker Drivenism and Emergence Christianity. Leadership Network has marketing clout, and knows how to use it. Monvee could be huge.
One of the problems with the Church Growth Movement’s seeker-driven approach to mass-producing disciples is that it has largely failed to consider how to make disciples who are growing into spiritual maturity in Christ. When the most mature members of your own congregation tell you that they are ‘not being fed’, there’s a problem. And when the mainstream media writes that ‘megachurches like Saddleback are market-driven, with transcendence not on the menu’, and worse, describes you as the ‘butt end of Christianity’ using the words ‘bland, cheerful, dull’, the scary prospect of irrelevance beckons. And with irrelevance comes that worst nightmare of the Church Growth CEO pastor – stagnant or shrinking congregations.
Monvee is the solution to this problem of stalled Christian lives lacking in transcendence. Market research has uncovered a missed opportunity, and Monvee is the new product that has been created to fill this void.